Attention: iSmartRecruit press/media relations contact,
 
I hope your Friday is going well.
 
I’m reaching out for comment on a story that will publish in the Monday edition of Life Annuity Specialist. The article will focus on current uses of social media platforms and strategies that are helping major corporations (for purposes of our audience, life insurers) meet recruitment objectives for rank-and-file positions. 
 
The story will explore:
 
1.	How companies are using social media platforms to connect with job candidates, including passive candidates who are not looking at job postings
2.	The merits of the social media platforms being used, why companies favor certain platforms over others, and the results that are being achieved through the platforms
3.	How targeted ads and other brand-enhancing tools on the platforms may support recruitment objectives 
4.	Challenges and pitfalls connected with the platforms, as well as lessons learned from recent years; and 
5.	How the social media platforms may evolve to support business hiring objectives in future years.
 
Please let me know at your earliest convenience whether a iSmartRecruit spokesperson can comment for the story. My deadline for the piece is 4:30 ET today.

I look forward to your reply.
 
Kind regards,
 
Warren
 
Warren S. Hersch
Associate Editor, Life Annuity Specialist
Office: (212) 390-7344
Mobile: (347) 510-7170
 
330 Hudson Street, 7th Floor, New York, NY 10013