{
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "1. What is the difference between candidate engagement and employee engagement?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Candidate engagement refers to the process of attracting and selecting potential hires during recruitment, whereas employee engagement focuses on motivating existing staff. Both are vital, but occur at different stages of the talent journey."
    }
  },{
    "@type": "Question",
    "name": "2. Can small businesses focus on candidate engagement without big budgets?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes. Even without advanced tools, small businesses can build engagement through personalised communication, timely updates, and transparency."
    }
  },{
    "@type": "Question",
    "name": "3. Is candidate engagement only crucial in competitive industries?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "No. In every industry, engaged candidates are more likely to trust the employer and accept offers, making engagement universally important."
    }
  },{
    "@type": "Question",
    "name": "4. When should engagement begin during recruitment?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Engagement should start immediately - even a simple acknowledgement email after application sets the tone for respect and professionalism."
    }
  },{
    "@type": "Question",
    "name": "5. What tools help improve candidate engagement?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "ATS and CRM systems streamline processes, but the human touch - such as a thoughtful phone call or personalised feedback - remains the most powerful engagement tool."
    }
  }]
}
