<div class="tldr">
  <h2>TL;DR</h2>
  <ul>
    <li>Facebook, now Meta, is a vital platform for recruiting with 3 billion monthly users.</li>
    <li>Recruiting on Facebook allows access to diverse, engaged, and active candidates globally.</li>
    <li>Key strategies include creating a career page, sharing company culture, posting compelling job ads, and leveraging Facebook Live.</li>
    <li>Facebook recruiting is cost-effective compared to traditional job boards and improves brand visibility.</li>
  </ul>
</div><p dir="ltr">Facebook, which is now known as Meta, is one of the most popular social media platforms we have today. Currently, the platform has 3 billion monthly active users. We all know that social media is hard to ignore. Hence, Facebook recruiting has become a crucial facet of the recruitment landscape.</p>
<p dir="ltr">Job advertising on Facebook has become one of the most popular social recruiting strategies and platforms among HR professionals and recruiters because many people around the world spend a significant amount of their time on the platform.</p>
<p dir="ltr">So, let's understand what Facebook recruiting is and how to recruit on Facebook. </p>
<h2 dir="ltr">What is Facebook Recruiting? </h2>
<p dir="ltr">Recruiting on Facebook, as the name suggests, is one of the <a href="https://www.ismartrecruit.com/blogs/candidate-sourcing/strategies">different ways to source candidates </a>and recruit suitable ones by using Facebook. One can utilise Facebook to find, attract, engage, and eventually hire top talent for open roles. </p>
<p dir="ltr">Facebook is not providing simpler but also offers plenty of benefits to hiring professionals. Nowadays, recruiters and HRs are using Facebook recruiting to reach wider and more relevant audiences </p>
<p dir="ltr">So, let’s now understand why recruiting on Facebook is essential for organisations.</p>
<h2 dir="ltr">Why Recruit on Facebook?</h2>
<p><img src="https://www.ismartrecruit.com/upload/blog/Facebook_Career_Page_for_candidates.webp.dat" alt="Job seekers using Facebook to find job" width="1260" height="750"></p>
<p dir="ltr" role="presentation">Nowadays, <a href="https://www.ismartrecruit.com/blog-social-media-recruitment-guide">Social Media Recruitment</a> is crucial for organisational success. Facebook has the foremost evenly distributed gender and age demographics of any social network. Facebook isn't just an area to draw in millennials. Its popularity among older users is growing; <strong>56%</strong> of individuals over 65 are active users.</p>
<p dir="ltr" role="presentation">Facebook users don't only outnumber other social media users; they're also more active and engaging. For every 60 seconds, Facebook users update 293,000 statuses and upload 136,000 photos. Facebook even has an increasing number of users, with five new profiles created every second. It's too big to ignore.</p>
<p dir="ltr" role="presentation">Facebook hiring can save time and energy during the hiring process. The new Jobs tab feature (available within the US and Canada, for now) allows you to make your job post within Facebook by merely using the status updater tool on your company page.</p>
<p dir="ltr" role="presentation">Facebook users who have an interest in your open roles can click the "Apply now" button and send their personal information to you via Messenger.</p>
<p dir="ltr" role="presentation">Studies have shown that folks trust brands more when they're active on Facebook, <a href="https://www.ismartrecruit.com/blog-how-to-hire-on-linkedin-strategies-for-recruiters">LinkedIn</a>, and other social media platforms<strong>.</strong> Having a robust web presence on the top popular social media site gives you a competitive advantage and improves your employer's brand.</p>
<p>Think of Facebook hiring as a recruitment tool for additional hires. Since it's so popular, you've got the chance to succeed with candidates from everywhere on the planet, from various professional backgrounds and different educational levels. Anyone might be a part of your <a href="https://www.ismartrecruit.com/blog-strategies-for-building-a-diverse-talent-pipeline">diverse talent pipeline</a>. <span id="docs-internal-guid-6db9fbd3-7fff-de18-69d1-7e0cdd11ed86">So, recruiting on Facebook is a good option for recruiters.<br></span><br>It's okay if you're not conversant in social media or maybe if you're a touch sceptical about how effective it often is. There are several <a href="https://www.ismartrecruit.com/blog-recruiting-kpis-for-recruiters">recruiting KPI metrics</a> to assist you in monitoring your Facebook page's performance, which makes recruiting through Facebook more measurable and significant.</p>
<p>You'll easily access your page's data and see the foremost vital stats: organic traffic, number of likes and unlikes, and engagement rate percentage (people who read a post, liked, clicked, shared, or commented on it).</p>
<h2>Top 7 Strategies on How to Recruit on Facebook</h2>
<p dir="ltr">Today, people are turning to Facebook as a reliable employment tool because people spend most of their time on this platform. <a href="https://www.ismartrecruit.com/blog-creative-ways-to-advertise-job-vacancies">Advertising your job ads</a> on Facebook will make hiring easy because a lot more people will come across them on Facebook than on any other platform. Facebook features a lot of customisation options for your company profile.</p>
<p dir="ltr">For instance, <a href="https://www.facebook.com/UnileverCareersIndia" target="_blank" rel="noopener">Unilever's Facebook careers page</a> has two separate tabs, for 'Early careers' and 'Professional careers', making it easier for its 1.2 million followers to seek out the foremost relevant job openings.</p>
<p dir="ltr">Let's explore powerful Facebook recruiting strategies for success! </p>
<h3 dir="ltr">1. Finding Potential Candidates<strong><br></strong></h3>
<p><a title="Recruiting managers use Facebook to find talent" href="https://linkhumans.com/rise-facebook-recruitment/" target="_blank" rel="noopener"><img src="https://www.ismartrecruit.com/upload/blog/Recruiters_use_Facebook_to_find_talent.webp.dat" alt="Recruiting managers use Facebook to find talent" width="1260" height="750"></a></p>
<p>Facebook can be used as a proactive sourcing and <a href="https://www.ismartrecruit.com/blog-hiring-tools-to-streamline-recruitment-journey">hiring tool</a>, and it has a powerful built-in search engine. This powerful built-in search engine uses publicly available information listed in Facebook users' profiles, and it allows you to find potential candidates who meet specific criteria using a filter.</p>
<h3 dir="ltr">2. Creating a Facebook Career Page</h3>
<p>Opening an account and creating a complete profile are also essential here. You can create your company's Career page or Corporate Facebook page. To do this, you'll need to <a href="https://freemansocialmedia.com/buy-facebook-accounts/" target="_blank" rel="noopener nofollow">get a Facebook account</a> that can be used to set up and manage these pages. It is better to set up a Career and Corporate Facebook page separately so that the message from the audience and purpose will be delivered on those two pages and not on the same page. But you can utilise your existing Corporate Facebook page if your company doesn’t have resources and enough time to manage two company Facebook pages, and even add it to your website as a <a href="https://tagembed.com/facebook-widget/" target="_blank" rel="noopener">Facebook widget.</a></p>
<h3 dir="ltr">3. Effectively Share Your Company Culture</h3>
<p>Your employees are also your best advocates. Allow them to express themselves through Facebook and share their biggest achievements. You'll post videos to offer a sneak peek of each day at adding your office or have an employee share their experience working with you. Next time you organise an after-work Friday meet, consider posting some pictures on Facebook to showcase your teamwork spirit. Applicants are going to be genuinely curious about working for you if they get a sense of what it's going to be like. <br><br>Displaying a positive <a href="https://www.ismartrecruit.com/blog-company-culture-and-its-important">company culture</a> within your company, like funny quotes, attractive photos, and videos, shows what it looks like to work at your company. It makes good candidates see what your business looks like and how it operates beyond the advertisements. Doing this will attract a lot of candidates because people will want to become a part of a great company.</p>
<h3 dir="ltr">4. Create Compelling Job Ads for Facebook</h3>
<p>Creating a compelling Facebook hiring job ad that will get people's attention is another important step in hiring from Facebook. The tone of the voice is the first thing. The next thing is to create an attractive image and think of a great copy for the Facebook hiring job ad you create. Here, you will write an inspiring message that will make good candidates anxious to join and work in your organisation. Lastly, remember to include the main link that leads to a job listing to make it easy.</p>
<h3 dir="ltr">5. Start Job Advertising on Facebook</h3>
<p>There are three channels to <a href="https://www.ismartrecruit.com/blog-improve-your-job-postings">improve your job posting</a> ads here: Facebook groups, the marketplace, and Referrals. Referrals can be done with just a single click and arrive at all of the employee's networks on the Facebook page. Facebook groups are places on Facebook where individuals with the same interests assemble and share thoughts. The marketplace is a comfortable destination on Facebook to find, purchase, and offer things to individuals in your community. The best stuff is for the three channels to be completely free to use.</p>
<h3 dir="ltr">6. Leverage Facebook Live</h3>
<p>Facebook Live streaming makes it easier to <a href="https://www.ismartrecruit.com/blog-surefire-steps-for-effective-candidate-communication">communicate with your potential candidates</a> in real time through live video and chat. The live video session is a unique chance to present your team and answer candidates' questions in real time and in a truly captivating and fun way!</p>
<h3 dir="ltr">7. Increase Employee Referral Activity</h3>
<p>Referrals work great when recruiting through Facebook. First, it's easy for workers to share job ads and attract candidates. Second, you'll probably <a href="https://www.ismartrecruit.com/blog-top-9-tips-for-hiring-great-employee">hire candidates</a> from Facebook who match your culture if your applicants know who their potential coworkers are and have an idea of what performing at your company is like.</p>
<p>You've probably heard the 'six degrees of <span id="docs-internal-guid-18d9eec3-7fff-f676-7638-0d3a216bcf46">separation</span> theory; everyone on the earth is separated by only six people. Well, as far as Facebook cares, each user is connected to the other user within the world by a means of three and a half people. So, go ahead and make the most of Facebook in your recruiting efforts. After all, your ideal candidate is merely 3.5 people away.</p>
<h2>What are the Top 3 Benefits of Facebook Recruiting?</h2>
<pre><img src="https://www.ismartrecruit.com/upload/blog/Facebook_Recruiment_statistics_1.webp.dat" alt="Job seekers prefer Facebook more" width="1260" height="750"></pre>
<h3>1. Cost-Effective Candidate Sourcing</h3>
<p dir="ltr">Another reason to think about recruiting on Facebook is the low candidate sourcing prices.</p>
<p dir="ltr">On average, it costs anywhere from $25 - $500 to post-employment on job boards (usually, the more niche job boards, the higher the prices). Here's the pricing overview of the most important <a href="https://www.ismartrecruit.com/blog-job-boards-for-employers">job boards</a> on the market today:</p>
<p dir="ltr"><a href="https://www.monster.com/" target="_blank" rel="noopener nofollow">Monster</a> - Fees for one 30-day listing are $375</p>
<p dir="ltr"><a href="https://www.careerbuilder.com/" target="_blank" rel="noopener nofollow">CareerBuilder</a> - one posting costs $419</p>
<p dir="ltr"><a href="https://www.simplyhired.com/" target="_blank" rel="noopener nofollow">SimplyHired</a> - Job posting starts at $99 for 30 days</p>
<p dir="ltr">As a comparison, posting an employment update on your business's Facebook page is free if your business features a <a href="https://www.ismartrecruit.com/blog-employer-branding-strategies">strong employer brand</a> and a healthy work culture. </p>
<pre><img src="https://www.ismartrecruit.com/upload/blog/Most_Popular_Social_Media_for_Job_Seekers.webp.dat" alt="job posting price" width="1260" height="750"></pre>
<p dir="ltr">Facebook following, merely posting a link to your job ad, means you're reaching all of your followers completely free!</p>
<p>Sure, most of them aren't active job seekers and aren't likely to use your open position. But if your post is appealing, they could share it with their friends, who might share it with theirs, who might share it with their friends. And that's where the sweetness of a post-re-sharing comes in. <span xss=removed>Many <a href="https://www.ismartrecruit.com/blog-foremost-free-job-posting-sites" target="_blank" rel="noopener">job posting</a> examples on Facebook can</span> be seen, and you should also get an idea of how to source candidates on Facebook.</p>
<p>If your company's Facebook page doesn't have an enormous follower base, or you don't want to share your job postings on your business page, you'll use <a href="https://graphically.io/blog/how-to-be-a-pro-at-designing-facebook-ads/" target="_blank" rel="noopener">designed Facebook Ads</a> to specifically target the people who could be curious about the work. With the right message and, therefore, the proper targeting, you'll reach tons of individuals at low costs.</p>
<h3 dir="ltr">2. Boost Brand Visibility</h3>
<p dir="ltr">Hiring through Facebook will gain more applicant traffic for your company's jobs.  Job boards, blogs, and websites are available. But Facebook possesses a huge bulk of internet users that these other mediums fail to supply. If done right, you're sure to have more people encounter your recruitment ventures on Facebook than on other networks.</p>
<p dir="ltr">From the attitude of a possible recruit, it's always easier to use employment posting on Facebook and connect with your business as against other channels. Therefore, you’re already at a competitive advantage compared to those who aren't recruiting on Facebook. </p>
<h3 dir="ltr">3. Speed Up Your Hiring Process</h3>
<p dir="ltr">The problem with posting your job ad only on job boards is that you're passively expecting candidates to use it. In the best cases, you ought to have enough candidates to settle on within 1-2 weeks. In worst cases, getting strong, qualified candidates to respond to your <a href="https://www.ismartrecruit.com/blog-job-advertisement-the-big-door-to-your-organization">job advertisements</a> on job boards might take months.</p>
<p dir="ltr">With Facebook hiring, you're responsible. The more actively you post the job roles and run the ads, the faster you'll reach your ideal candidates.</p>
<h2 dir="ltr">Integrating Facebook Analytics into Recruitment</h2>
<p dir="ltr">Integrating Facebook Analytics into your<a href="https://www.ismartrecruit.com/blog-full-life-cycle-recruitment-stages"> recruitment process</a> can significantly enhance your ability to find the right candidates more efficiently. Think of it like this: every interaction on your job posts or ads provides a wealth of data that can tell you not just who is interested but when they're most active and what specific aspects of your ads catch their attention.</p>
<p dir="ltr">For instance, let’s say you post a job ad for a marketing position. Facebook Analytics can show you not only how many people clicked on your ad but also provide demographic data such as age ranges, geographical locations, and even past job titles. </p>
<p dir="ltr">This information can be a game-changer. You can tweak your ads to appear at times when potential candidates are most active online or adjust your messaging to better appeal to the demographic that shows the most interest.</p>
<p dir="ltr">Moreover, if you notice that your ads perform better in certain regions or among specific age groups, you can direct more of your recruitment budget to target those areas. It's all about making smarter decisions that save time and increase the effectiveness of your recruitment efforts on Facebook. Tools like the <a href="https://www.coupler.io/marketing-dashboards/facebook-ads-dashboard" target="_blank" rel="noopener">Facebook Ads reporting dashboard</a> can provide deeper insights into which campaigns are performing best and help you refine your targeting.</p>
<h2 dir="ltr">How can iSmartRecruit Help in Facebook Recruiting? </h2>
<p dir="ltr">iSmartRecruit’s <a href="https://www.ismartrecruit.com/">AI Recruitment Software</a> offers highly scalable social recruiting features that will enable recruiters and HRs to quickly and easily post on open jobs on Facebook with just a single click.</p>
<p dir="ltr">In addition, you can share a unique job ad link that will redirect to your job description page, where applicants can explore more about it and apply by filling out the short application form. You can also connect multiple Facebook pages for posting jobs.</p>
<h2 dir="ltr">Key Takeaway from Facebook Recruiting Strategy</h2>
<p>Facebook will continue to be a powerful hiring instrument, with new features emerging and new patterns developing every day. We can expect plenty of new opportunities for hiring, entrepreneurs, and HR professionals to connect instantly with a huge number of top-notch candidates through Facebook. Facebook hiring isn't the same as marketing. If you put your job advertisement at the right time for the right people to recruit, Facebook can be a great spot to do that, and you can see how Facebook recruits employees. So, we can conclude that the Facebook hiring strategy is the best way to attract top talent. </p>
<p dir="ltr">Want help in conducting social media recruitment effectively? Want to source and hire top talent faster using social media platforms? If so, then <a href="https://www.ismartrecruit.com/request-demo"><strong>book a free demo</strong></a> and let our experts help you navigate our robust ATS to perform social hiring efficiently. </p>
<h2 dir="ltr">FAQs - Frequently Asked Questions</h2>
<h3>1. What is Facebook recruiting?</h3>
<p>Facebook recruiting is the process of sourcing, attracting, and hiring candidates using Facebook. It involves creating job ads, engaging with talent, and leveraging the platform’s tools to connect with potential hires.</p>
<h3>2. Why should companies recruit on Facebook?</h3>
<p>Facebook offers access to a vast and diverse audience, strong engagement rates, and cost-effective job advertising options. It also supports brand visibility and helps build a solid employer reputation.</p>
<h3>3. How do you post a job on Facebook?</h3>
<p>You can create a job post directly on your company's Facebook page using the status update tool or run targeted job ads through Facebook Ads Manager to reach specific audiences.</p>
<h3>4. What are some effective Facebook recruiting strategies?</h3>
<p>Top strategies include creating a career page, sharing company culture, posting compelling job ads, using Facebook Live, joining relevant groups, and encouraging employee referrals.</p>
<h3>5. Can Facebook analytics improve recruiting?</h3>
<p>Yes. Facebook Analytics helps you track engagement, understand your audience, and optimise job ads by providing valuable data like demographics, reach, and user behaviour.</p>
<pre><a href="https://www.ismartrecruit.com/request-trial"><img src="https://www.ismartrecruit.com/upload/blog/ATS_and_CRM_trial.webp1.dat" alt="ATS and CRM" width="1260" height="230"></a></pre>