<p>We are seeking an experienced Social Media Manager to lead our online presence, grow engagement and deliver measurable results across platforms. The ideal candidate will combine creative flair with analytical rigour to build brand awareness, manage communities and drive campaigns that align with business objectives.</p>
<h2>Social Media Manager Job Profile</h2>
<p>The Social Media Manager will plan, create, and publish content; manage paid and organic activity; and maintain a consistent brand voice across channels. This role reports to the Head of Marketing and works closely with creative, PR and performance teams.</p>
<p>They will analyse performance data to refine strategy, respond to community activity and brief external partners. Strong communication skills and proven experience running multi-channel campaigns are essential.</p>
<h2>Social Media Manager Job Description</h2>
<p>The Social Media Manager is responsible for developing and executing a comprehensive social media strategy that supports marketing objectives and commercial targets. They will build content calendars, coordinate with designers and copywriters, and ensure every post aligns with the brand tone and legal requirements. The post holder will plan and manage paid social budgets, optimise campaigns and report on return on investment.</p>
<p>In addition to content and paid activity, the role requires active community management. The Social Media Manager will monitor conversations, manage customer enquiries and escalate issues to the appropriate teams. They will also cultivate influencer and partnership opportunities to extend reach and credibility.</p>
<p>Continuous improvement is central to this position. The successful candidate will use social listening tools and analytics platforms to identify trends, benchmark performance against competitors, and recommend new formats or platforms for testing. They will produce regular reports for senior stakeholders and present actionable insights that inform wider marketing plans.</p>
<h2>Social Media Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and implement a multi-channel social media strategy aligned to business goals</li>
<li>Create and maintain a content calendar across Facebook, Instagram, X, LinkedIn, TikTok and other relevant platforms</li>
<li>Commission and brief creative assets, ensuring high quality and brand consistency</li>
<li>Plan, manage and optimise paid social campaigns and budgets to maximise ROI</li>
<li>Monitor and respond to community messages and comments, maintaining excellent customer service</li>
<li>Use social listening and analytics tools to track sentiment, engagement and reach</li>
<li>Produce weekly and monthly performance reports with insights and recommendations</li>
<li>Identify and manage relationships with influencers and strategic partners</li>
<li>Coordinate cross-functionally with PR, customer service and product teams</li>
<li>Ensure compliance with advertising, data protection and platform policies</li>
<li>Test new formats and platform features, and run A B tests to improve performance</li>
<li>Train internal teams in best practices and brand guidelines where required</li>
</ul>
<h2>Social Media Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Marketing, Communications or a related discipline or equivalent experience</li>
<li>Minimum 3 years of experience in social media management, ideally within an agency or an in-house marketing team</li>
<li>Proven track record of planning and executing paid and organic campaigns</li>
<li>Strong written communication skills with an ability to adapt brand voice for different audiences</li>
<li>Experience with analytics and reporting tools such as Google Analytics, Sprout Social, Hootsuite or similar</li>
<li>Familiarity with social listening and influencer platforms</li>
<li>Good understanding of paid social mechanics and budget management</li>
<li>Creative thinker with excellent organisational and project management skills</li>
<li>Ability to analyse data and present clear, actionable recommendations</li>
<li>Knowledge of legal and regulatory considerations for social media marketing</li>
<li>Comfortable working to deadlines in a fast-paced environment and collaborating across teams</li>
</ul>