{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Why is employer branding important in executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Employer branding is important in executive search because senior leaders evaluate an organisation’s vision, culture, and long-term strategy before accepting a role. A strong employer brand helps attract high-caliber executives who align with your values and leadership goals."
      }
    },
    {
      "@type": "Question",
      "name": "How do you build a strong employer brand for executive search?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "To build a strong employer brand, define a clear Employee Value Proposition (EVP), align branding with recruitment goals, showcase leadership credibility, and maintain consistent messaging across all executive hiring channels."
      }
    },
    {
      "@type": "Question",
      "name": "What is an Employee Value Proposition (EVP) in executive hiring?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "An EVP in executive hiring outlines the unique benefits, leadership opportunities, mission, and impact your organisation offers senior leaders. It explains why top executives should choose your company over competitors."
      }
    },
    {
      "@type": "Question",
      "name": "How does employer branding impact executive recruitment success?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Effective employer branding improves executive recruitment by building trust, strengthening reputation, and positioning the organisation as a purpose-driven workplace where visionary leaders can thrive."
      }
    },
    {
      "@type": "Question",
      "name": "What are key employer branding strategies for attracting top executives?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Key strategies include authentic leadership visibility, clear strategic messaging, employee advocacy, strong company culture storytelling, and consistent engagement throughout the executive search process."
      }
    }
  ]
}