<p>We are seeking a skilled copywriter to produce compelling, clear and persuasive copy across digital and print channels. The successful candidate will work closely with marketing, design and product teams to maintain brand voice, increase engagement and support commercial objectives.</p>
<h2>Copywriter Job Profile</h2>
<p>The copywriter is responsible for creating high quality content that communicates brand messages, informs audiences and drives conversions. This role requires creative flair, attention to detail and a strong understanding of SEO and content strategy.</p>
<p>Typical tasks include writing web pages, email campaigns, social media posts, product descriptions and marketing collateral. The copywriter will edit and proofread material, adapt tone of voice for different audiences and ensure all output is on brand and accurate.</p>
<h2>Copywriter Job Description</h2>
<p>A copywriter produces persuasive and informative copy tailored to a variety of formats and platforms. They collaborate with designers, digital specialists and product managers to shape campaigns, landing pages and adverts that resonate with target audiences. The role requires balancing creativity with commercial awareness to meet business goals.</p>
<p>In day-to-day work, a copywriter will brief and receive briefs from stakeholders, research topics, and test different messaging to improve performance. They will apply SEO best practices to ensure content ranks well and drives organic traffic, while also monitoring analytics to refine the approach and report on results to stakeholders.</p>
<p>Strong grammar, an eye for detail, and the ability to write in a distinct brand voice are essential. The copywriter should be comfortable working to deadlines, managing multiple briefs and adapting copy for accessibility and readability. Continuous improvement through feedback and user testing is expected to maintain high standards and measurable impact.</p>
<h2>Copywriter Duties and Responsibilities</h2>
<ul>
<li>Create clear, concise and engaging copy for websites, emails, social media, brochures and adverts.</li>
<li>Develop and maintain a consistent brand voice and tone across all content.</li>
<li>Optimise content for SEO, including keyword integration, meta tags and headings.</li>
<li>Collaborate with designers, marketers and product teams to deliver integrated campaigns.</li>
<li>Proofread and edit copy to ensure accuracy, clarity and legal compliance.</li>
<li>Manage multiple projects and deliver work to the deadline under minimal supervision.</li>
<li>Conduct audience and competitor research to inform messaging and positioning.</li>
<li>Use analytics and A/B testing to measure copy performance and iterate.</li>
<li>Localise and adapt copy for different markets where required.</li>
<li>Maintain content calendars and support content strategy development.</li>
</ul>
<h2>Copywriter Requirements and Qualifications</h2>
<ul>
<li>Degree in English, Journalism, Marketing or related discipline, or equivalent experience.</li>
<li>Proven experience as a copywriter or content writer, ideally within an agency or in-house marketing team.</li>
<li>Excellent command of written English with strong proofreading and editing skills.</li>
<li>Practical knowledge of SEO principles and content optimisation techniques.</li>
<li>Familiarity with CMS platforms such as WordPress and content workflows.</li>
<li>Ability to write for different formats and adapt tone for target audiences.</li>
<li>Strong research skills and the ability to understand technical or specialist topics.</li>
<li>Experience using analytics tools to measure performance and inform decisions.</li>
<li>Organised, proactive and able to prioritise tasks effectively.</li>
<li>Portfolio of published work demonstrating creativity and range.</li>
</ul>