<p>We are seeking a proactive Public Relations Officer to manage media relations and safeguard the organisation's reputation. The role requires excellent written and verbal communication, confident media handling and the ability to maintain positive stakeholder relationships. The successful candidate will support campaigns, internal communications and events to raise profile and engagement.</p>
<h2>Public Relations Officer Job Profile</h2>
<p>The Public Relations Officer will develop and execute communications activities that promote the organisation's objectives, values and services. They will act as a key contact for journalists, craft press materials and ensure consistent messaging across channels.</p>
<p>Reporting to the Communications Manager, the post involves close liaison with senior colleagues, external agencies and community groups to amplify brand messages and respond to reputation issues promptly.</p>
<h2>Public Relations Officer Job Description</h2>
<p>The Public Relations Officer is responsible for planning, writing and distributing press releases, preparing spokespeople for media interviews and building relationships with national, regional and trade media. They will monitor coverage, produce regular media reports and analyse the impact of campaigns to refine activity and demonstrate value. The role demands strong copywriting skills, accuracy and an ability to adapt tone for different audiences.</p>
<p>Working across digital and traditional channels, the officer will assist in social media content planning, draft statements for public enquiries and support event delivery, including press briefings and launches. They will help develop communications plans for projects, ensuring timely delivery and adherence to brand guidelines and legal considerations.</p>
<p>In times of challenge, the officer will be part of a crisis communications response, coordinating messages, liaising with spokespeople and preparing briefings for senior leaders and stakeholders. The role requires discretion, resilience and the ability to make calm decisions under pressure.</p>
<h2>Public Relations Officer Duties and Responsibilities</h2>
<ul>
<li>Draft and distribute press releases, statements and media alerts.</li>
<li>Develop and maintain media contact lists and proactive relationships with journalists.</li>
<li>Coordinate interviews and prepare spokespeople with briefing notes and key messages.</li>
<li>Monitor media coverage, produce reports and analyse coverage trends.</li>
<li>Assist with social media content and online reputation management.</li>
<li>Support the planning and delivery of publicity for events, launches and campaigns.</li>
<li>Contribute to communications and media strategies aligned to organisational priorities.</li>
<li>Manage media enquiries and ensure accurate, timely responses.</li>
<li>Assist in crisis communications, drafting holding statements and internal briefings.</li>
<li>Ensure all communications comply with brand, legal and data protection requirements.</li>
<li>Liaise with external agencies and suppliers to deliver PR activity where required.</li>
</ul>
<h2>Public Relations Officer Requirements and Qualifications</h2>
<ul>
<li>Degree in communications, journalism, public relations or a related subject, or equivalent experience.</li>
<li>Proven experience in media relations, press office or communications role.</li>
<li>Excellent written and verbal communication skills with strong attention to detail.</li>
<li>Confident media handling skills and experience preparing spokespeople for interviews.</li>
<li>Strong organisational skills with the ability to manage competing priorities.</li>
<li>Familiarity with social media platforms and digital communications tools.</li>
<li>Ability to analyse media coverage and measure campaign effectiveness.</li>
<li>Experience of working with external agencies and third-party suppliers.</li>
<li>Understanding of data protection and media law principles.</li>
<li>Professional, proactive approach with excellent stakeholder engagement skills.</li>
</ul>