Social media recruitment refers to using social media channels and platforms, such as LinkedIn, Facebook, Instagram and Twitter. It is used to build a strong network with skilled professionals and to find, engage, and hire Potential candidates. It includes posting job ads, sharing employer branding content, connecting with passive talent, participating in relevant groups or forums, and running targeted recruitment campaigns. This strategy helps reach a broader audience, particularly younger and tech-savvy candidates and strengthens the company’s online presence.