{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is employment branding in simple terms?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Employment branding is how your company presents itself to job seekers. It shapes your reputation as an employer and influences your ability to attract and hire top talent."
      }
    },
    {
      "@type": "Question",
      "name": "What is the difference between employment branding and employer branding?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Employment branding focuses on the candidate experience during recruitment, while employer branding covers your overall workplace reputation among employees, candidates, and the public."
      }
    },
    {
      "@type": "Question",
      "name": "Why is employment branding important for hiring?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Strong employment branding increases qualified applications, improves offer acceptance rates, reduces time-to-hire, and strengthens your overall hiring strategy."
      }
    },
    {
      "@type": "Question",
      "name": "What are the most common employment branding mistakes?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Common employment branding mistakes include having no clear strategy, ignoring candidate experience, lacking a defined employee value proposition (EVP), inconsistent messaging, and overpromising company culture."
      }
    },
    {
      "@type": "Question",
      "name": "How does candidate experience impact employment branding?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Candidate experience directly affects how applicants perceive your company. Poor communication or disorganized hiring processes can damage your employer brand and reduce offer acceptance rates."
      }
    }
  ]
}