<p>We are seeking a skilled Content Writer to join our team and produce clear, engaging copy for websites, blogs, social media and marketing campaigns. The ideal candidate will have a strong command of tone, grammar, and SEO best practices, and will thrive working to deadlines in a collaborative environment.</p>
<h2>Content Writer Job Profile</h2>
<p>The Content Writer will plan, produce and polish a variety of written materials that support brand voice and business objectives. This role requires creativity, attention to detail and a good grasp of content strategy to ensure messages reach target audiences effectively.</p>
<p>Reporting to the Content Lead or Marketing Manager, the postholder will work closely with designers, SEO specialists, and subject matter experts to research topics, draft content, and refine copy through editing and optimisation.</p>
<h2>Content Writer Job Description</h2>
<p>This role involves creating compelling, accurate and audience-appropriate content across digital and print channels. Typical outputs include articles, blog posts, web pages, email campaigns, product descriptions and social media posts. The Content Writer will ensure each piece supports conversion goals and enhances user experience.</p>
<p>Key responsibilities include researching industry trends, conducting keyword research in collaboration with the SEO team, and adapting content to different platforms and styles. The successful candidate will proofread and edit work to an excellent standard, fact-check where necessary and ensure all content complies with brand guidelines and legal considerations.</p>
<p>The position may involve occasional content planning and contribution to editorial calendars, as well as measuring content performance using analytics tools to refine future output. The role suits a proactive communicator who values consistency, clarity and continual improvement.</p>
<h2>Content Writer Duties and Responsibilities</h2>
<ul>
<li>Produce high-quality written content for websites, blogs, newsletters and social media.</li>
<li>Research topics thoroughly and interview subject-matter experts as needed.</li>
<li>Optimise content for search engines using keyword research and on-page techniques.</li>
<li>Edit and proofread copy to ensure accuracy, clarity and correct British English spelling.</li>
<li>Adapt tone and style to suit different audiences and channels while maintaining brand voice.</li>
<li>Collaborate with designers, marketers and product teams to align content with campaigns.</li>
<li>Manage multiple tasks and deadlines while maintaining high editorial standards.</li>
<li>Maintain content calendars and contribute to content strategy discussions.</li>
<li>Monitor content performance and suggest improvements based on analytics.</li>
<li>Ensure legal, compliance and accessibility requirements are considered in all copy.</li>
</ul>
<h2>Content Writer Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in English, Journalism, Communications, Marketing or related field preferred.</li>
<li>Proven experience as a content writer, copywriter or similar role in a digital environment.</li>
<li>Excellent written and verbal communication skills with a strong command of British English.</li>
<li>Familiarity with SEO principles, keyword research and content optimisation techniques.</li>
<li>Experience with CMS platforms such as WordPress and basic HTML knowledge is an advantage.</li>
<li>Ability to write for diverse audiences and industries with adaptability and creativity.</li>
<li>Strong research skills and attention to detail, including proofreading and fact-checking.</li>
<li>Organised, deadline-driven and able to manage multiple projects simultaneously.</li>
<li>Portfolio of published work demonstrating versatility and quality of writing.</li>
<li>Experience with analytics tools such as Google Analytics and familiarity with content performance metrics.</li>
</ul>