<p>This job description outlines the key responsibilities and requirements for a Content Marketing Manager. We're seeking a highly creative and data-driven individual to lead our content strategy and execution.</p>
<h2>Content Marketing Manager Job Profile</h2>
<p>The Content Marketing Manager will be responsible for developing and implementing a comprehensive content strategy that aligns with the company's overall marketing objectives. This role requires a strong understanding of content marketing best practices, SEO principles, and social media engagement.</p>
<p>The successful candidate will be a strategic thinker with excellent communication and leadership skills. They will work closely with various teams to ensure consistent brand messaging and high-quality content creation.</p>
<h2>Content Marketing Manager Job Description</h2>
<p>As Content Marketing Manager, you will be the driving force behind our content strategy, overseeing all aspects from ideation and planning to execution and analysis. You'll be a key player in shaping our brand narrative and driving audience engagement across various platforms. You'll need to be highly organised, able to manage multiple projects simultaneously, and possess a keen eye for detail.</p>
<p>You'll be responsible for developing and managing the content calendar, collaborating with writers, designers, and other stakeholders to ensure timely delivery of high-quality content. A data-driven approach is crucial; you'll track key performance indicators (KPIs) to measure the effectiveness of our content and make data-informed decisions to optimise our strategy.</p>
<p>This is a highly visible role requiring strong leadership qualities and the ability to influence decision-making at all levels of the organisation. You will be expected to present your findings and recommendations to senior management, justifying your strategies with compelling data and insights.</p>
<h2>Content Marketing Manager Duties and Responsibilities</h2>
<ul>
<li>Develop and implement a comprehensive content marketing strategy aligned with business objectives.</li>
<li>Manage the content calendar, ensuring timely and consistent content publication.</li>
<li>Collaborate with writers, designers, and other stakeholders to create high-quality content.</li>
<li>Conduct keyword research and competitor analysis to inform content strategy.</li>
<li>Optimise content for search engines (SEO) and social media.</li>
<li>Track and analyse content performance, identifying areas for improvement.</li>
<li>Manage the content budget and resources effectively.</li>
<li>Stay up-to-date with the latest content marketing trends and best practices.</li>
<li>Present regular reports on content performance to senior management.</li>
<li>Lead and mentor junior team members.</li>
</ul>
<h2>Content Marketing Manager Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in Marketing, Communications, Journalism, or a related field.</li>
<li>5+ years of experience in content marketing, with a proven track record of success.</li>
<li>Strong understanding of SEO principles and best practices.</li>
<li>Experience with various content formats, including blog posts, articles, social media content, email marketing, and video.</li>
<li>Proficiency in content management systems (CMS) such as WordPress.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Strong analytical and problem-solving skills.</li>
<li>Experience with marketing analytics tools (e.g., Google Analytics).</li>
<li>Experience managing budgets and resources.</li>
<li>Leadership skills and the ability to mentor junior team members.</li>
<li>Experience working with content creation tools.</li>
</ul>