<p>We are seeking a Martech Consultant to translate marketing strategy into an effective technology roadmap. The role requires a blend of marketing acumen, technical knowledge and project management skills. The successful candidate will optimise martech stacks, improve campaign performance and provide actionable analytics to support growth.</p>
<h2>Martech Consultant Job Profile</h2>
<p>The Martech Consultant will partner with marketing, IT and data teams to evaluate, select and integrate marketing technologies. This role focuses on improving customer engagement, automating workflows and enabling data driven decision making.</p>
<p>Reporting to the Head of Marketing Operations, the consultant will manage vendor relationships and deliver implementation plans that align with commercial objectives and compliance standards.</p>
<h2>Martech Consultant Job Description</h2>
<p>The Martech Consultant is responsible for defining the martech strategy and delivering platform implementations that support multichannel marketing. You will assess existing systems, identify gaps and recommend solutions that streamline processes and enhance personalisation across customer journeys. The role requires hands on experience with CRM systems, marketing automation, analytics and tag management, combined with the ability to translate technical concepts for senior stakeholders.</p>
<p>Day to day activities include leading discovery workshops, creating technical briefs, developing integration blueprints and overseeing testing and release processes. You will ensure data quality, consent management and reporting frameworks are fit for purpose. Collaboration with in house developers, external vendors and agency partners is essential to deliver projects on time and on budget.</p>
<p>Beyond implementation, the Martech Consultant will define success metrics and help build a centre of excellence for ongoing optimisation. The role demands a pragmatic approach to change management, delivering training and documentation to embed new ways of working and maximise return on investment.</p>
<h2>Martech Consultant Duties and Responsibilities</h2>
<ul>
<li>Assess the current martech stack and produce a gap analysis and roadmap</li>
<li>Define technical requirements and prepare vendor selection criteria</li>
<li>Lead platform integrations between CRM, CMS, analytics and advertising tools</li>
<li>Design data models and ensure the accuracy of customer and behavioural data</li>
<li>Implement marketing automation workflows and campaign orchestration</li>
<li>Manage project plans, timelines, and cross-functional communications</li>
<li>Develop and maintain tagging strategy and tracking specifications</li>
<li>Establish reporting dashboards and key performance indicators</li>
<li>Ensure compliance with data protection and consent regulations</li>
<li>Provide training, documentation and support to marketing teams</li>
</ul>
<h2>Martech Consultant Requirements and Qualifications</h2>
<ul>
<li>Bachelor's degree in marketing, computer science or related field</li>
<li>Proven experience working as a martech consultant or marketing technologist</li>
<li>Strong knowledge of CRM platforms such as Salesforce or Dynamics</li>
<li>Experience with marketing automation tools like Marketo, Eloqua or HubSpot</li>
<li>Practical understanding of web analytics tools such as Google Analytics</li>
<li>Familiarity with tag management systems and data layer best practices</li>
<li>Solid understanding of APIs, data integration and ETL processes</li>
<li>Excellent stakeholder management and communication skills</li>
<li>Analytical mindset with the ability to translate data into insight</li>
<li>Project management experience and a pragmatic approach to delivery</li>
</ul>