{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How can recruiters build an employer brand that attracts top talent?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Focus on consistently showcasing company culture, values, and employee success stories through social media, content marketing, and employee advocacy."
      }
    },
    {
      "@type": "Question",
      "name": "What is recruitment marketing and why is it important?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Recruitment marketing involves using marketing tactics to attract, engage, and retain talent. It helps create a positive image of your company and attracts candidates who are the right fit."
      }
    },
    {
      "@type": "Question",
      "name": "What are the best social media platforms for recruiters?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "LinkedIn, Instagram, and Twitter are highly effective for showcasing company culture, posting job openings, and engaging with potential candidates."
      }
    },
    {
      "@type": "Question",
      "name": "How can data improve recruitment strategies?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "By tracking key recruitment metrics such as application rates, candidate quality, and time-to-hire, recruiters can optimise their hiring process and make informed decisions."
      }
    },
    {
      "@type": "Question",
      "name": "Can AI improve recruitment marketing efforts?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, AI can help with candidate matching, personalising email campaigns, automating initial candidate engagement, and providing data-driven insights for recruitment strategies."
      }
    }
  ]
}